Those of you who know SEO know that it is a slow process. Optimizing your websites to get ranked well in major search engines is a slow and tedious process. Results from a change you make today are not immediate. Many times you will wait weeks to months to be able to measure the results of your optimizations.

Let me introduce you to SMO, Social Marketing Optimization. SMO is instant. Within 24 hours of measurement, you know if your SMO is working. More instant results because the social graph is live, it’s real-time. SMO doesn’t just sit and wait for a third party service to find it and index it. SMO pushes your message out to the public timeline and to your fans/followers instantly and commands attention NOW.

Because of the real-time social graph, no longer are you setting up ‘spider traps’ as in SEO. You are not pushing out information and links back to the pages you are promoting LIVE.. you have time on your side now. Time can be leveraged if you know how.

If you have a real world business and stand outside your store with a sign at 8am, you’ll be advertising to the people passing your store at 8am. When you walk back in, you are no longer advertising as effectively as if you were standing outside waving your sign to everyone who drove by. So wouldn’t you agree, that standing outside your store every 30 minutes with your sign would make your marketing efforts more effective? Wouldn’t you agree, that having 100 people standing on 100 corners of your city, every 30 minutes, holding your signs would be beneficial to your business?

But people get tired of the same old sign. Before you know it, people pass by your sign and don’t even notice it. So the most logical thing to do, is change your sign to attract attention yet again. Someone who may not be interested in your message the first few times, might see something they are interested in the next time around. This is marketing 101.

With Social Networks like Twitter, you have a large number of people viewing messages from a public-timeline. Think people driving by in cars at 8am. Except there are people online 24 hours a day. In fact, your 1000 followers are not all there when you post your message at 8am. Only a small fraction of them are online viewing their walls. So wouldn’t you agree, that if you were able to post a message to the social networks every 30 minutes, that you would reach more of your followers? You would reach more people in the public timeline, looking for your message and keywords. You would get more traffic.. and you would get MORE BUSINESS.

If you have a blog, or any site with an RSS feed that contains your content. You already have a ton of signs ready to be pushed out to the public passing by your store. The social networks are the information super-highway of visitors reading your sign as they pass by at 8am, 9am, all day throughout the day.

MAKE SURE THEY SEE YOUR MESSAGE WHEN THEY ARE ONLINE.

Social walls constantly shift and scroll down the page as new posts are added to the network. Someone logging in at 8am will see your message if you’ve posted within a couple hour time frame. But what if they login at 10am? By then your message has already scrolled off the screen never to be seen.

USE FEEDREPEAT.COM to guarantee your messages are posted on the social networks every 30-60 minutes and reach more customers, fans, followers and get more business now.

Click here to signup now.

You can have FeedRepeat generate a feed with a random image from your stream, or photoset. Just find the page on flickr that you want to select images from, either your main stream or a photo set page, scroll to the bottom and click on the RSS Feed link. You can also reference this feed information page on Flickr.

Append this parameter to the end, to convert the feed from Flickr default to RSS2 FeedRepeat compatible format:

&format=rss_200

Copy and paste the entire URL and register it with FeedRepeat. Follow the step by steps to post to social networks.

Tip: Using RSS Graffiti on Facebook, a thumbnail will be posted to your wall, as well as the image name and link back to Flickr. Make sure you update your Flickr meta data (description, titles, etc) on the set or group of photos you will be generating a feed for. If you don’t the default image names will be displayed (IMG_1234) which don’t look friendly to human eyes.

For all of you who are promoting your videos on YouTube, here is the setup instructions for setting up FeedRepeat to post your video uploads, or favorites from your account automatically and randomly throughout the day on the major social networks.

You will register the YouTube API URL for your channel, or favorites list. Here are the two urls you will want to choose from. Make sure to replace YOUR_YOUTUBE_NAME with your YouTube Channel name.

1. Favorites

http://gdata.youtube.com/feeds/api/users/YOUR_YOUTUBE_NAME/favorites?alt=rss&max-results=50

2. Channel Uploads

http://gdata.youtube.com/feeds/api/users/YOUR_YOUTUBE_NAME/uploads?alt=rss&max-results=50

Pick one and register it at FeedRepeat.com and follow the step by step instructions for setting up the major social networks.

To all shop owners on the very popular Etsy.com site, you have an RSS shop feed available on your pages that allows customers to subscribe to your store and get updates on new items as you add them in. You could have always linked this feed with the major social networks like Twitter and Facebook but now with FeedRepeat you can have your top 100 most recent item links posted to major social networks throughout the day automatically for you.

Drive tons of interested users directly to each of your items shop pages. Just goto your shop and look for Subscribe to Shop Feed on the right column. Clicking this displays your RSS feed for all items in your shop.

It looks like this:

http://www.etsy.com/rss_shop.php?user_id=YOURIDHERE

Register this RSS URL with FeedRepeat.com and follow the step by step instructions to promote your items to your subscribers throughout the day!

Blogger like WordPress offers RSS feeds for member blogs. Their default format however is the old Atom 1.0 format. You must use RSS2 format which requires you to update your feed url with some additional blogger parameters before registering your feed with FeedRepeat.com

You will add in a max-results parameter and set that to 100 so your cache is large enough to choose unique items from within a 24 hour period, and alt=rss to convert the feed to RSS2 format.

The feed URL format you will use is (replace blogname with your blog name):

http://blogname.blogspot.com/feeds/posts/default?max-results=100&alt=rss

Thats it! Now promote your blogger blog posts on all supported FeedRepeat sites.

Linkedin offers a more professional audience and recently added the ability to add multiple Twitter accounts to your profile.

Since you already have FeedRepeat connected with Twitter with FeedBurner, all you need to do is add your Twitter feed to your Linkedin profile and your updates will come through with the option to display them to your Linkedin connections.

1. Login to Linkedin

2. Click Settings to display your control panel

3. Click the Twitter Settings link. Make sure you are logged into the Twitter account you have FeedRepeat supplying your RSS feed to.

4. Allow the connection between Linkedin and Twitter.

Your updates will now be displayed under your profile and a short history of updates will display in various parts of Linkedin.

This is a powerful advantage to FeedRepeat. The ability to randomly post your eBay items throughout the day on major social networks.

eBay offers RSS2 feeds for search results, users listings of items for sale, including real estate listings up for auction, etc. Anyone who has multiple items listed on ebay can leverage this data through FeedRepeat to get consistent new traffic to their listings.

An example walk through for all items listed by a particular user:

1. Goto any item you have listed on eBay. Under the seller area, click the link See other items.

2. You will be presented with a complete list of items for sale/auction. Scroll to the bottom of the list, you will see an RSS Orange icon, with a Learn More next to it. Click the RSS icon, this will be your source rss feed to register at FeedRepeat.com

3. Follow directions within FeedRepeat to post to social networks.

The majority of the items within eBay can be matched with an RSS feed below the listings.  Some categories do not offer feeds, such as the eBay Motors area.

Tip: Make sure to setup FeedBurner Socialize and add one or two targeted #hashtags to the end of your listings. This will help your items get more exposure on Twitter.

Google Buzz:

Buzz automatically connects your Google login to other services around the web. It does this in a variety of ways, however the quickest way to get Buzz to recognize your new FeedRepeat feed is to add an ‘Alternate Link’ meta tag to the <head> section of your site’s main page. Then add your sites main domain to your Google Profile LINKS list. Google will then spider your page, grab the alternate rss feed information you supplied, and add it to your list of available ‘Connected Sites’. When it does, add it to Buzz so your feed updates get posted automatically. Here are the steps:

1. Edit your homepage template and add this to your <head> section, make sure to replace with YOUR FEEDBURNER FEED and YOUR GOOGLE PROFILE NAME information:

< link rel=”alternate” type=”application/rss+xml” title=”FeedRepeat” href=”http://feeds.feedburner.com/YOUR_FEED_BURNER_FEED” />
< link rel=”me” type=”text/html” href=”http://www.google.com/profiles/YOUR_GOOGLE_PROFILE_NAME” />

2. Goto Google Edit Profile, Under Links, Add your website url where you pasted this code above and ‘Add’ it to your My Links list. Make sure you checkmark the This is a profile page about me option. This will tell Google to scan your page and look for feed sources.

If your feed does’nt show up in your list of connected sites to choose from, you can force a recrawl of your page by using the Google Social Graph API. Find the link you just added and click the Recrawl button. Your new Alternate Link Meta Tag will be read and your new FeedRepeat FeedBurner feed will become available as sites to connect to within Buzz.

Twitter Buzz:

Buzz also allows you to auto import your Twitter feed. Since your Twitter is connected through FeedBurner, we only need to add Twitter to your Buzz ‘Connected Sites’. Follow these steps to add your Twitter feed.

1. Login to your Gmail.

2. Select the Buzz link below the Inbox.

3. At the top near your name and status box, click Connected Sites.

4. Look for Twitter in the list of available options, and click the Add button.

5. Enter your Twitter username and click ‘Connect’.

Thats it. You are now importing your Twitter into Buzz.

FeedRepeat works perfectly with your VBulletin 4 setup. There are two ways you should use FeedRepeat with a VBulletin forum:

1. Help to launch a new forum with minimal content

2. Grow an existing forum by exposing your users to existing posts on all major social networks, resulting in more traffic and new members to your forum.

Follow these steps to register your VB4 feed with FeedRepeat:

1. Login to VB4 Admin, goto Settings, Options, External Data Provider, and change the Maximum External Records to 100. This change gives you the option of using the &count parameter at the end of your rss url to adjust how many items you want to pull.

2. Find your main RSS2 feed with all of your posts and article content. Add &count=100 to the end of your url, example:

http://www.yourdomain.com/external.php?type=RSS2&count=100

3. Register that feed url with FeedRepeat and follow the setup instructions for all Social Networks.

FeedRepeat will now randomly select out of 100 posts within your forum and bring new traffic and users into your site.

Advanced users can use Yahoo PIPES to pull the VB4 feed, filter it for specific post authors (for example, Admin posts only). You can then use your Yahoo Pipes RSS Feed and register that with FeedRepeat.

Here is the general layout of a Yahoo Pipe:

1. Fetch Feed (Use your VB Url with &count=100 above.

2. Filter, Permit, Any, Rules item.dc:creator contains username (Where username is anything you choose, Admin, etc. You can created multiple rules with this format to filter topics from a few moderated users.)

3. Sort, item.pubdate, descending

4. Pipe Output (Use the RSS output to register with FeedRepeat, NOT the pipe url)

No more manually kick starting your forums! Add in 50-100 great content posts related to your target audience and let FeedRepeat grow your site.

FeedRepeat works great with WordPress feeds. You should have a blog with 50-100 posts to leverage the services features to your advantage.

1. Goto WP Admin

2. Settings

3. Reading

4. Set ‘Syndication Feeds number of posts’ to 100

Now register your WordPress feed with FeedRepeat, it will be located at http://www.yourdomain.com/feed

Note: if you have your WordPress within a /blog/ directory then it will simply be /feed at the end of your url for example http://www.yourdomain.com/blog/feed